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"HOdo Qixi Festival" Has Been Listed as One of China's Top Ten Festival Brands in 2021
Published in: 2021-09-13
The 15th Annual conference of the 2021 China
Brand Festival kicked off in Hohhot, Mongolia autonomous region, on September
11 and unveiled a list of the top 10 Festival brands in China for the first
time. The "HOdo Qixi Festival" created by HOdo Group ranks on the
list based on the evaluation results of five aspects, including industry
leadership, market performance, international influence, public awareness and
brand reputation. Previously, the festival has also been awarded "30 Most
Concerned Festivals of the 30th Anniversary of Reform and Opening-up" and
"Top 10 Most Prestigious Festivals of 2018".
The HOdo Qixi Festival is originated from the
cultural concept of "brand festival" proposed by HOdo Group in 2001
and has a history of 21 years. It has formed its own unique brand
characteristics and become a "unique show" for enterprises to promote
the construction of cultural power with a high degree of cultural consciousness.
